Forget Churn, Let's Convert - Conversion Rate Optimisation Webinar

I had the distinct privilege to present at an expert webinar on the 12th of February, 2026 entitled ‘Forget Churn, Let’s Convert - 5 Conversion Experts Perfect Your Pipeline.’

The rationale behind it was to educate business owners about how their marketing and sales funnels can leak at every stage because because they’re built in pieces.

This event united five experts—each a master of their craft—showing entrepreneurs how to design, write, systemise, and scale a complete client-acquisition engine. Attendees learned how words, design, process, and technology combine to turn wasted marketing spend into predictable, compounding growth.

The expert panel included:

• Ben Lai – LinkedIn Lead Generation

• Me – Conversion Copywriting & CTAs

• Irwin Hau – Conversion-Driven Web Design

• Craig Edwards – CRM & Customer Journey Systems

• David Guest – AI & Business Integration Strategy

Below is my segment from the seminar, “Optimising What You Say Is How You Sell: Turning Your Website Into a Sales Machine”

Can’t see the video? It may have been taken down by the event organiser. If so, email me for a copy.

Are you caught in the “too long, didn’t read” trap? (Flying Solo)

If you’ve been on the internet, you’ve read this little abbreviation: tl;dr. If you’re new to the internet (welcome! It’s awful here.) tl;dr stands for too long; didn’t read.

It’s a standard snarky reply to “wall of text” forum or Reddit posts, rambling blogs – even extended Tweets (or Exes… definitely sounds like something you don’t want.)

The writer types are surely scoffing: are people really this lazy? Or are we drowning in deluges of words and other content – the shiny flashy stuff that leaves words wanting – that we simply don’t have time to waste on something that could be *gasp* boring?

In business, we know that time is money. Boring can be forgiven; being irrelevant is worse.

New research by Chartbeat CEO Tony Haile, writing in TIME, suggests that the average reader who clicks on your page will spend fewer than 15 seconds on it, even if your goal is to have them read the entire thing.

Read the rest at Flying Solo.