I had the distinct privilege to present at an expert webinar on the 12th of February, 2026 entitled ‘Forget Churn, Let’s Convert - 5 Conversion Experts Perfect Your Pipeline.’
The rationale behind it was to educate business owners about how their marketing and sales funnels can leak at every stage because because they’re built in pieces.
This event united five experts—each a master of their craft—showing entrepreneurs how to design, write, systemise, and scale a complete client-acquisition engine. Attendees learned how words, design, process, and technology combine to turn wasted marketing spend into predictable, compounding growth.
The expert panel included:
Ben Lai – LinkedIn Lead Generation
Me – Conversion Copywriting & CTAs
Irwin Hau – Conversion-Driven Web Design
Craig Edwards – CRM & Customer Journey Systems
David Guest – AI & Business Integration Strategy
Below is my segment from the seminar, “Optimising What You Say Is How You Sell: Turning Your Website Into a Sales Machine”
Can’t see the video? It may have been taken down by the event organiser. If so, email me for a copy.