revenue harvest - conversion optimisation
All the web traffic in the world won’t drive revenue unless you can convert.
A conversion is something that’s valuable to your business - an action that a prospect takes to enhance your bottom line.
Conversions can include:
Capturing an email address
Securing a sale
A follow on social media
A download of a brochure or white paper/report
A consultation booking
A podcast listen or video view
How often do you convert?
Do you know how often your website converts?
If your website or landing page doesn’t have some incentive for people to stick around, they’ll click or tap away elsewhere. This equates to a “bounce” from your website – a visitor who looks at one page and leaves without interacting further such as clicking a link or visiting another page.
The average bounce rate across all business segments is 60.78% (April 2023, Databox). That means one out of three clicks gained through PPC actually has potential of contributing to a return on your ad spend (ROAS.) Even so, that doesn’t guarantee a definite conversion.
That means you may be paying for traffic that doesn’t add any value to your business - and that’s a problem.
Persuasion Nation via WordStream shows that the average page conversion rate is 2.4% with the top 10 percent of websites achieving an 11.5% conversion rate.
That means your website could have 100 visitors per day and only experience about two meaningful interactions. If you’re paying for that traffic, it’s wasted money.
ISW’s Revenue Harvest has been designed from the ground up to increase conversions using time honoured persuasive techniques honed by over 15 years of sales copywriting, new innovative conversion accelerator platforms, and a suite of services proven to enhance conversions.
By implementing even basic conversion optimisation on your website or landing pages, you could see a minimum increase of 233%!
Here’s how it works:
The Revenue Harvest Process
Our General SEO Site Audit will identify potential errors or issues that may be affecting your website's SERP rankings. This comprehensive analysis is similar to finding a missing puzzle piece, ultimately leading to improved search engine performance for your business.
To enhance user engagement and trust, we will create optimised web copy including headlines, straplines, and introductions. Additionally, social proof will be strategically inserted where appropriate throughout the website content.
We will also rewrite and redesign Call-to-Action (CTA) buttons or forms for maximum impact. Post-submit copy is an essential element to consider in this process as well.
To maximise conversions, we offer ConversionCow installation and setup, a powerful tool designed specifically for improving conversion rates. We can provide tailored copy for this platform as needed.
Depending on your needs, we can also install A/B testing platforms set up with customised copy created for your specific A/B tests. This approach allows us to test different variations of website elements to determine what works best in terms of conversions, driving conversion rates higher with actionable data and insights.
If applicable, we can optimise meta titles and descriptions to ensure your website stands out in search engine results pages (SERPs).
Our email marketing and lead nurturing services can also nuture any captured leads more effectively, while our social proof/website review widget aims to build trust with potential customers.
By implementing this comprehensive package, we aim to transform your website into a high-performing conversion machine. Our professional approach guarantees measurable results to set you apart from your competitors.
OUR GUARANTEE
As part of all our Revenue Harvest packages, we review your conversions after six weeks at no additional cost. If you haven’t seen a significant uplift (at least 1.5x) in your conversions, we’ll keep working at it for FREE until we hit your target. That’s our guarantee!
What are you waiting for? Convert more often and reap more revenue from your website!
BOOK YOUR CALL TO ACTION PLAN NOW
Usually $249 - five FREE slots offered per month. Get a comprehensive action plan that you can implement yourself. No obligation, no commitment.