Without experience, a business is nothing. Below are selections of work I've done, links to clients past and present, and testimonials from thoroughly satisfied customers.
WINNER: Best for Copywriting - MELBOURNE - APAC Insider Business Awards 2015
Melissa needed new copy for her HR consultancy business, HROnCall, spanning across Melbourne and Brisbane. I wrote all of her website copy according to Melissa's requirements, tastes and audience. I also added the content into the CMS and implemented a brand new WordPress theme of her choice.
DIGITAL AND SOCIAL - ONLINE CIRCLE DIGITAL
I helped Online Circle Digital during April-May 2018 as copywriter across their brands, covering annual leave. I had a lot of fun working on their brands Pascall, Mercedes-Benz, ZoOSh, Sirena Tuna, and more.
Rely on friends to warm up your winter moments. Get cosy with our delicious duo - Pascall Marshmallows and Cadbury Hot Chocolate! #Pascall #Cadbury #lollies #NewZealand #BetterTogether
12 Likes, 1 Comments - Pascall (@pascalllollies) on Instagram: "Rely on friends to warm up your winter moments. Get cosy with our delicious duo - Pascall..."
Immerse yourself in all the latest fashion trends and styles, as we broadcast live from the runway at Mercedes-Benz Fashion Week Australia 2018. Fashion and Mercedes-Benz lifestyle meet at the corner of King and Collins. #MercedesmexFashion #MBFWA #MercedesmeMelb
173 Likes, 6 Comments - Mercedes me Melbourne (@mercedesmestore.melbourne) on Instagram: "Immerse yourself in all the latest fashion trends and styles, as we broadcast live from the runway..."
Savvy Financial + Insurance
Savvy Financial + Insurance is an Adelaide-based and nationally respected financial brand bringing together the lowest car loan rates and insurance with cutting edge technology. Since November 2013, I have written content across their blogs and brands, maximising reach and customer engagement. In 2015, I wrote all new content for their niche brands and sites.
Blog Content for:
Web content for:
I managed the construction, copywriting and content management for HistoryWow, the home for short, sharp hits of history. From 2011 onwards, I have consulted and managed the content for the site.
THE Animation COMPANY
The Animation Company was an animation production company, based in Sydney. They were industry leaders in creating memorable, fetching animation videos for corporate, advertising and private clients. I wrote informative animation-oriented blog posts and assisted with scriptwriting. I was thrilled to take on a client who shared one of my great loves since childhood. Sam Duncan also hired me to re-write his site content at the end of 2014.
Grab Property are people who truly love everything about property. Set up as a boutique family-oriented property development company in Melbourne's Bayside, Grab are all about shaking the market up by building with natural materials, designing bold yet comfortable homes and delivering results with a hands-on personal touch. I visited Jackie and Aurie at Grab to capture their unique outlook and way of doing business.
Real Estate Copy:
6 Rose St, Sandringham (RealEstate.com.au)
2a Ozone St, Hampton (RealEstate.com.au)
Melbourne Fire and Electrical
Melbourne Fire and Electrical are a electrical and essential services company based in Melbourne. Servicing the Inner West, CBD and adjoining surrounds, they service and supply fire alarms, security systems, access control and conduct and maintain all premises for their essential services statement. I wrote all the new copy for their stunning new website. It was a pleasure getting to know a great business that pride themselves on building lasting relationships with clients.
FRECKLES HANDMADE GIFTS
Freckles Handmade Gifts is a true expression of creator/designer Jamie "Freckles" Pilton. Once I talked to her in our research interview it was obvious that she had a consuming passion for all things arty and crafty. The only problem was - how to capture that enthusiasm in her copy? Rocking awake my ever dormant feminine side, I caught the craft bug she so dazzled me with. What resulted is copy that is 100% Jamie - effervescent, confident and bubbly. It was so refreshing working with Jamie - and fun!
MARQUAGE BY EBRU
Marquage (pronounced MAK-ee-AH-jj) is the latest line of premium foundations and cosmetics designed by Turkish-Australian salon owner and beauty entrepreneur, Ebru Sak. Ebru's creations are born of passion; passion for beauty, passion for quality and passion for women "experiencing beautiful." The project - rewriting two brochures and optimising for web - was completed ahead of schedule with pleasing results. I got a real sense that women all around Australia would revel in switching to Ebru's new cosmetics.
Portfolio of clients, past and present
HistoryWow - media project management, copywriting and publicity (Melbourne - current)
Multi Channel Network - content and advertorial (National)
Rivers Clothing Australia - copywriting (Melbourne)
LogL - content authoring and copywriting (Melbourne)
Gamut Global - media consulting (Melbourne)
Diamond Dog Food & Bakery - media consulting and publicity (Melbourne)
Bayside Hapkido - media consulting (Melbourne)
The Yard Restaurant and Bar - publicity (Melbourne)
Dr. Herb Goldberg, Ph.D. - media consulting (United States)
BerserkerfoX - media consulting (Melbourne and Malaysia)
PreApproveMyLoan.com.au - copywriting and SEO (Melbourne)
Thoricane Entertainment - publicity (Melbourne)
Essential Beauty - content authoring (Adelaide and National)
Dr. Robert Glover, Ph.D. - research and media consulting (United States and Mexico)
HROnCall - copywriting, copyediting and content management (Melbourne and Brisbane - current)
Energy Smart - SEO copywriting (Melbourne and Perth)
Design on Demand - copywriting (Melbourne)
Melbourne Fire and Electrical - SEO copywriting
The Animation Company (formerly Sambo Animation) - content authoring and scriptwriting (Sydney - current)
Change of Plan - EDM and content authoring (Melbourne)
Meshland - letter writing (Melbourne)
Crosscut Bay - content authoring and copywriting (Sydney)
Gutter Guardian Manufacturing - SEO copywriting (Brisbane)
Grab Property - SEO copywriting and real estate ad copy (Melbourne - current)
King Group Property - copywriting (Sydney)
Biffs Film & Media - scriptwriting (Sydney)
Allied Care Group - (Sydney)
Cadmium Investments - brochure writing (Sydney)
Valuca - copywriting and content (Melbourne)
Bad Credit Car Loans - copywriting and content authoring (Adelaide and Sydney - current)
A Little Elf - copywriting (Sydney)
Freckles Handmade Gifts - copywriting and content (Melbourne)
Avion Communications - copywriting (Melbourne)
United Freight Management - SEO copywriting and content (Melbourne)
Secret Design Studio - SEO copywriting and content (Melbourne)
True Blue Websites - SEO copywriting and content (Melbourne)
Dorratt Design - copywriting and consulting (Gold Coast)
Marquage by Ebru - copywriting and consulting (Melbourne)
eCompounding Chemist - copywriting and content (Adelaide)
Kids Time Early Learning Centre - copyediting and brochure writing (Melbourne)
Modoras Financial Performance Solutions - content (Brisbane)
King Content - content (Australia/Singapore)
Tee Junction - scriptwriting (Melbourne)
Shed Bonanza - brochure writing (Melbourne)
RealityX - content (Melbourne)
Whisper Media - consulting (Melbourne)
Appster - copywriting (Melbourne)
SIFA Events - copywriting (Melbourne)
Finance Academy - copywriting (Melbourne)
Gryphon Solar - copywriting (Melbourne)
Rosier Outlook - copywriting and editing (Melbourne)
Karma Studio - content (Melbourne)
Broadband Solutions - content (Melbourne)
SWIM Communications - content (Melbourne)
Business Link Solutions - content (Melbourne)
Harcourts Brighton - real estate copywriting (Melbourne)
iGoDirect Group - copywriting (Melbourne)
Supercrete Pumps - content (Brisbane)
Real Estate Tube - content (Melbourne)
Prozely - content (Australia)
Transzend Holistic Fitness - content (Melbourne)
Modern Build Group - content (Sydney)
Proud's Landing - sales letters (Gold Coast)
Bullion Media - copywriting and content (Melbourne)
Unlock 2 Unleash - copywriting and content (Brisbane)
Global Business College of Australia - content (Melbourne)
CIMET - content and copywriting (Sydney)
All About Print - copywriting (Brisbane)
Coho Resources - content (Brisbane)
Dave’s Lawnmowing Cairns - content (Cairns)
Web Marketing ROI - content (Melbourne)
Masterpiece Gardenscapes - content (Melbourne)
...plus a bunch of others I can't tell you about!