If you’ve been on the internet, you’ve read this little abbreviation: tl;dr. If you’re new to the internet (welcome! It’s awful here.) tl;dr stands for too long; didn’t read.
It’s a standard snarky reply to “wall of text” forum or Reddit posts, rambling blogs – even extended Tweets (or Exes… definitely sounds like something you don’t want.)
The writer types are surely scoffing: are people really this lazy? Or are we drowning in deluges of words and other content – the shiny flashy stuff that leaves words wanting – that we simply don’t have time to waste on something that could be *gasp* boring?
In business, we know that time is money. Boring can be forgiven; being irrelevant is worse.
New research by Chartbeat CEO Tony Haile, writing in TIME, suggests that the average reader who clicks on your page will spend fewer than 15 seconds on it, even if your goal is to have them read the entire thing.