Business – especially the university-corporate sausage factory pipeline – loves to sound smarter than they actually are, by using esoteric jargon. Repeated over and over, it grates the ears like nails over chalkboard.
In 2024, there was no shortage of innovative and disruptive game-changing jargon – with almost none of it being useful or helpful. Here’s some of the worst that I’ve encountered and most likely, some of you have too.