If you’ve been told about the importance of copywriting for SEO or content marketing, you may not be completely convinced on how a copywriter can actually help your business. In this post, I’ll outline five ways a copywriter can help your business’ bottom line – and set your digital presence up for more traffic, better sales, and greater growth.
A copywriter connects you to your audience
Even if you know your customers inside and out, a copywriter can help you connect your business to an audience you may never have considered before. Good copywriters achieve this through looking at analytics, keyword research, or persona building – what demographics may find your product or service useful? What kind of tone and style is required to really get their attention? This is where a copywriter can step in and create strategies – and execute on them by writing the right content.
A copywriter helps clarify your message
What you say is how you sell. But what if your message is all over the place – can you sum up your unique selling point in the length of a tweet? (280 characters.) A copywriter can craft a narrative around your business and project it into the future. Narrative storytelling isn’t everyone’s forte; but it’s a copywriter’s bread and butter. A copywriter is also great at “explaining things like you’re five” – making the complex simple and easy to understand. The more people understand your offering, the more people you can theoretically sell to.
Professional copywriting increases the reputation of your business
I’ve run research on this – bad spelling and grammar in your written content makes more than 80% of prospects turn off your business completely. Copywriters can directly contribute to enhancing your brand or business awareness – through writing Google ads, taglines, flyers, social content, blog posts, new web pages, guest blogs, sales letters, electronic direct mail (eDMs) and other forms of marketing content. Some, but not all, copywriters are also crisis communications or PR experts who can step in when times are dire. Remember: if you’re not shaping your story, someone else is.
Copywriters keep up your content strategy
Creative copywriters can not only formulate a content strategy that connects with your audience but maintain it. SEO copywriting and content is not a one-and-done solution; it requires regular attention through creating new and interesting content. This content might be blog posts, social posts, short narratives, product descriptions, and other written content. They can also help you choose the right social media for your business. If you haven’t got time to do it yourself, an investment in copywriting services can often be a boon to your bottom line.
SEO copywriting is how you generate leads
If you aren’t spending time shoring up your on-page SEO, then your business is likely becoming less and less visible as time goes on. Having an SEO copywriter on board to help supercharge your SEO efforts by generating consumer interest in your services or products is essential to business success. If you want to sell your products you need to market them well – and SEO copywriters are integral to that overall process.
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