Portfolio
Without experience, a business is nothing. Below are selections of work ISW has done, links to clients past and present, and testimonials from thoroughly satisfied customers.
SEE MY FIVE-STAR REVIEWS ON GOOGLE
SEE MY FIVE-STAR REVIEWS ON WORD OF MOUTH
WINNER: Best for Copywriting MELBOURNE - APAC Insider Business Awards 2015
TESTIMONIALS FROM I SELL WORDS COPYWRITING CUSTOMERS
HROnCall
Melissa needed new copy for her HR consultancy business, HROnCall, spanning across Melbourne and Brisbane. I wrote all of her website copy according to Melissa's requirements, tastes and audience. I also added the content into the CMS and implemented a brand new WordPress theme of her choice.
“I sourced Tom from I sell words from Flying Solo. Right from the outset he seemed to be across what I was trying to achieve. I needed the copy for the website updated, and I’d already been through this process a number of times.
Tom made it easy. He was on the right page and certainly understood my audience which was very important for the style of writing and how it was delivered.
Tom went over and above what he said he’d help with. He not only wrote my copy, he also was incredibly helpful with updating the site’s theme from the back end.
Tom was reliable and delivered the outcome in the timeframe he committed to.
I felt that I received star treatment and certainly got far and beyond value for money.”
HROnCall - Human resources consulting for small and medium businesses (June 2014)
DIGITAL AND SOCIAL - ONLINE CIRCLE DIGITAL
I helped Online Circle Digital during April-May 2018 as copywriter across their brands, covering annual leave. I had a lot of fun working on their brands Pascall, Mercedes-Benz, ZoOSh, Sirena Tuna, and more.
Social copy for MercedesMe Melbourne
Social copy and concepts for Pascall/Cadbury “Better Together” Campaign
Social copy for Zoosh Foods
Copy for the Pauls Professional Beat the Barista competition - copy developed for both online and Foodservice show competitions
Savvy Financial + Insurance
Savvy Financial + Insurance is an Adelaide-based and nationally respected financial brand bringing together the lowest car loan rates and insurance with cutting edge technology. Since November 2013, I have written content across their blogs and brands, maximising reach and customer engagement. In 2015, I wrote all new content for their niche brands and sites.
Blog Content for:
Bad Credit Car Loans Blog
CarClick
Web content for:
Savvy Caravan Loans
Savvy Boat Loans
Savvy Bike Loans
Savvy Equipment Finance
Savvy Chattel Mortgage
Savvy Truck Loans
“Tom has helped us in delivering quality editorials for Savvy Finance and Insurance.
He is professional, prompt and looks outside the box to create well written content that readers enjoy.
We recommend his services to anyone. ”
Savvy Finance + Insurance provides the best value loans delivered by the latest in technology.
Historywow.com
I managed the construction, copywriting and content management for HistoryWow, the home for short, sharp hits of history. From 2011 to 2022, I consulted and managed content for the site.
“Tom Valcanis is a natural and gifted wordsmith. He has a grasp and innate appreciation of the beauty and power of the written word.”
Historywow.com, because history is fascinating and inspirational
THE Animation COMPANY
The Animation Company is an animation production company, formerly based in Sydney, now in Brisbane. They are industry leaders in creating memorable, fetching animation videos for corporate, advertising and private clients. I wrote informative animation-oriented blog posts and assisted with scriptwriting. I was thrilled to take on a client who shared one of my great loves since childhood. Proprietor Sam Duncan also hired me to re-write his site content at the end of 2014.
“Tom has written a lot of content for The Animation Company that required detailed research on the technical aspects of our field. He approached all his pieces from interesting angles and even taught me a thing or two about animation. He has been able to quickly find the right style and tone for my business and I’ve been really happy with all his work. Thanks Tom!”
Grab Property
Grab Property are people who truly love everything about property. Set up as a boutique family-oriented property development company in Melbourne's Bayside, Grab are all about shaking the market up by building with natural materials, designing bold yet comfortable homes and delivering results with a hands-on personal touch. I visited Jackie and Aurie at Grab to capture their unique outlook and way of doing business. (No longer in operation)
Real Estate Copy:
6 Rose St, Sandringham (RealEstate.com.au)
2a Ozone St, Hampton (RealEstate.com.au)
“If only we’d found Tom earlier! After spending thousands of dollars on a marketing company and thousands more on a website designer, I found I was still stuck. Even with the fanciest logos and website in the world, they are nothing without copy. These companies I already paid thousands of dollars for were asking me to write it!
After already outlaying so much money I headed to Gumtree and stumbled across Tom and I Sell Words. Speaking to Tom briefly on the phone I decided to give him a go. After completing Tom’s brief and simple questionnaire we had one face to face meeting with Tom. He got exactly who we were, where we were going, what we were after and wrote better copy than this other marketing company we spent thousands of dollars on.
Tom was professional, quick, communicated well and most importantly was spot on with his copy. We will definitely use him for all our copy in the future.”
Grab Property finds and builds warm, inviting and boutique homes for families in Melbourne's Bayside.
Melbourne Fire and Electrical
Melbourne Fire and Electrical are a electrical and essential services company based in Melbourne. Servicing the Inner West, CBD and adjoining surrounds, they service and supply fire alarms, security systems, access control and conduct and maintain all premises for their essential services statement. I wrote all the new copy for their stunning new website. It was a pleasure getting to know a great business that pride themselves on building lasting relationships with clients.
“We needed new content for our website which was about to be launched. Tom handled the re-write of our website professionally. Tom completed the re-write in record time and his excellent follow up ensured that we kept on track with our copy. Thank you for your wonderful work!”
Melbourne Fire and Electrical are a full-service electrical and essential services company that caters to clients in the CBD, Inner Suburbs and North West of Melbourne.
FRECKLES HANDMADE GIFTS
Freckles Handmade Gifts is a true expression of creator/designer Jamie "Freckles" Pilton. Once I talked to her in our research interview it was obvious that she had a consuming passion for all things arty and crafty. The only problem was - how to capture that enthusiasm in her copy? Rocking awake my ever dormant feminine side, I caught the craft bug she so dazzled me with. What resulted is copy that is 100% Jamie - effervescent, confident and bubbly. It was so refreshing working with Jamie - and fun!
“Tom made the whole process so easy for me. This was my first business so it was all just so daunting. Tom really listened to what I wanted, and how I wanted to portray that to my audience. The result? Unbelievable.
He truly captured what I saw and turned it into perfectly scripted text that I know will appeal to my customers. All in a timely manner, and with ongoing communication, I couldn’t have asked for a better experience.
I’d highly recommend Tom to anyone, from every forefront. He really knows how to write from honestly all angles possible. Thanks again Tom, couldn’t have done it without you.”
Freckles Handmade Gifts is beautiful, elegant gifts without the huge price tag. They're made with love by Jamie "Freckles" Pilton right out of her little studio in Eastern Melbourne!
MARQUAGE BY EBRU
Marquage (pronounced MAK-ee-AH-jj) is the latest line of premium foundations and cosmetics designed by Turkish-Australian salon owner and beauty entrepreneur, Ebru Sak. Ebru's creations are born of passion; passion for beauty, passion for quality and passion for women "experiencing beautiful." The project - rewriting two brochures and optimising for web - was completed ahead of schedule with pleasing results. I got a real sense that women all around Australia would revel in switching to Ebru's new cosmetics.
“Tom is truly a gifted writer. He is prompt, to the point and delivers on his promises. I highly recommend Tom. I certainly will call on him first when any copy is needed. Thank you Tom for your words!”
Marquage by Ebru is a new and fabulous range of foundation and beauty accessories for distinguished women who want to experience beautiful.
Portfolio of clients, past and present
Phiranno Designs - copywriting and content (NSW)
SMSGlobal - content (Worldwide)
Rosier Outlook - copywriting and editing (Melbourne)
Karma Studio - content (Melbourne)
Broadband Solutions - content (Melbourne)
SWIM Communications - content (Melbourne)
Business Link Solutions - content (Melbourne)
Harcourts Brighton - real estate copywriting (Melbourne)
iGoDirect Group - copywriting (Melbourne)
Supercrete Pumps - content (Brisbane)
Real Estate Tube - content (Melbourne)
Prozely - content (Australia)
Transzend Holistic Fitness - content (Melbourne)
Modern Build Group - content (Sydney)
Proud's Landing - sales letters (Gold Coast)
Bullion Media - copywriting and content (Melbourne)
Unlock 2 Unleash - copywriting and content (Brisbane)
Global Business College of Australia - content (Melbourne)
CIMET - content and copywriting (Sydney)
All About Print - copywriting (Brisbane)
Coho Resources - content (Brisbane)
Dave’s Lawnmowing Cairns - content (Cairns)
Web Marketing ROI - content (Melbourne)
Masterpiece Gardenscapes - content (Melbourne)
Infinity Coaching - content and social media (Melbourne)
Pure Bold - copywriting and content (Melbourne)
Sitecraft - content (Melbourne)
The Revery - content (Melbourne)
NOW Finance - copywriting and content (National)
Jackson Broadway Music - content and eDMs (Newcastle)
Marquage by Ebru - copywriting and consulting (Melbourne)
eCompounding Chemist - copywriting and content (Adelaide)
Kids Time Early Learning Centre - copyediting and brochure writing (Melbourne)
Modoras Financial Performance Solutions - content (Brisbane)
King Content - content (Australia/Singapore)
Tee Junction - scriptwriting (Melbourne)
Shed Bonanza - brochure writing (Melbourne)
RealityX - content (Melbourne)
Whisper Media - consulting (Melbourne)
Appster - copywriting (Melbourne)
SIFA Events - copywriting (Melbourne)
Finance Academy - copywriting (Melbourne)
Gryphon Solar - copywriting (Melbourne)
Dorratt Design - copywriting and consulting (Gold Coast)
EcoPlant Australia - copywriting, eDMs, social media strategy (Sydney)
Anther Australian Gin - copywriting and content (Melbourne)
Currency Exchange - copywriting (Gold Coast)
Just Commercial - copywriting and content (Melbourne)
Credit Mediation - copywriting and content (Melbourne)
Fabulate - copywriting and content (Australia)
Green Dildo Finance - copywriting (Global)
Gorilla Health - copywriting and content (Sydney)
Conquerr - content, copywriting, and consulting (Adelaide)
Hygia Balm - copywriting, content, and content management (Melbourne)
Rice Crispy Co. - social media strategy and content (Melbourne)
East Coast Pools & Outdoor Living - blog content (NSW)
SecureLogic Solutions - copywriting and content (Melbourne)
Neverhome - copywriting and content (Melbourne)
Extreme Clean - website content (Melbourne)
MineralLink - website copywriting (Australia)
Navarre Minerals - copywriting and content (Melbourne)
HistoryWow - media project management, copywriting and publicity (Melbourne)
Multi Channel Network - content and advertorial (National)
NXTLVL Functional Movement Centre - content (Port Macquarie)
CallN - copywriting and press releases (Melbourne)
Rivers Clothing Australia - copywriting (Melbourne)
LogL - content and copywriting (Melbourne)
Gamut Global - media consulting (Melbourne)
Diamond Dog Food & Bakery - media consulting and publicity (Melbourne)
Bayside Hapkido - media consulting (Melbourne)
The Yard Restaurant and Bar - publicity (Melbourne)
Dr. Herb Goldberg, Ph.D. - media consulting (United States)
BerserkerfoX - media consulting (Melbourne and Malaysia)
PreApproveMyLoan.com.au - copywriting and SEO (Melbourne)
Thoricane Entertainment - publicity (Melbourne)
Savvy - content authoring (Adelaide - current, since 2014)
Kapai Puku - content and editing (Melbourne)
Essential Beauty - content authoring (Adelaide and National)
Dr. Robert Glover, Ph.D. - research and media consulting (United States and Mexico)
HROnCall - copywriting, copyediting and content management (Melbourne and Brisbane)
Energy Smart - SEO copywriting (Melbourne and Perth)
Design on Demand - copywriting (Melbourne)
Melbourne Fire and Electrical - SEO copywriting
The Animation Company (formerly Sambo Animation) - content authoring and scriptwriting (Sydney)
Change of Plan - EDM and content authoring (Melbourne)
Meshland - letter writing (Melbourne)
Crosscut Bay - content authoring and copywriting (Sydney)
Gutter Guardian Manufacturing - SEO copywriting (Brisbane)
Grab Property - SEO copywriting and real estate ad copy (Melbourne - current)
King Group Property - copywriting (Sydney)
Biffs Film & Media - scriptwriting (Sydney)
Allied Care Group - (Sydney)
Cadmium Investments - brochure writing (Sydney)
Valuca - copywriting and content (Melbourne)
Bad Credit Car Loans - copywriting and content authoring (Adelaide and Sydney - current)
A Little Elf - copywriting (Sydney)
Freckles Handmade Gifts - copywriting and content (Melbourne)
Avion Communications - copywriting (Melbourne)
United Freight Management - SEO copywriting and content (Melbourne)
Secret Design Studio - SEO copywriting and content (Melbourne)
True Blue Websites - SEO copywriting and content (Melbourne)
Ignite 360 - content and brochures (Los Angeles/Melbourne)
TradeMax - content (Melbourne and Global)
Pilot - copywriting and content (Melbourne and Sydney)
Provincial Group - branding and content (Melbourne)
Alexanders Fruit Market - PR, marketing, and communication
Shkary Sharks - Creative writing and communications (Global)
GWorks - copywriting and content (Port Macquarie)
Buywiser - copywriting and content (Sydney)
Movember Foundation - copywriting and editing (Global)
News.com.au Compare Money - content (Australia)
Virgin Australia - copywriting and native content (Australia)
Deep Below - copywriting and consulting (Sydney)
Olive Capital - website copywriting (National)
...plus a bunch of others I can't tell you about!